Norseman Reef Fishing website design, development, online marketing strategy.

For 25 years, Port Douglas’ Norseman Reef Fishing Charters has just about caught everything that the Great Barrier Reef has in its waters.

They desperately needed a website upgrade to showcase the width and breadth of fishing knowledge around Port Douglas’ Great Barrier Reef. We decided on a reef fishing and boating feel to the site.

Bold, easy to read, simple navigation, beautiful imagery, and a flat layout satisfied the design brief.

Social network connectivity and automatic posting of news updates and a FaceBook feed met the social networking desire.

Semantic code, web standard CSS, SEO friendly copy and optimised imagery and a custom-built tour booking solution have brought Norseman to the top of Google in dozens of search terms.